Sage Software is rebranding products to focus on the Sage brand. Classic Sage products names i.e. Peachtree, Accpac, Abra, MAS 90, MAS 200, MAS 500, Master Builder, Simply Accounting, and Timberline will no longer be used. These historic well known brand names will be disposed by 2013 in favor of a new numbering Sage product brand based on market segment. Please find a complete list of the current/former names and the new name to replace them here: Sage Products Name Grid
This is no doubt an ambitious rebranding strategy that will work out in the long run for Sage products. For example, it is my experience exhibiting in a MAS 90, MAS 200 booth at several vertical industry related tradeshows the attendees often don't recognize the MAS 90 or MAS 200 name, but do recognize the SAP booth or Epicor booth in close proximity.
Sage has tried for a long time to get brand recognition in the US for the Sage name. U.S. products like Peachtree, Accpac, Abra, MAS 90, MAS 200, Timberline, and Master Builder do have brand recognition without the Sage association. I believe this rebranding strategy will go a long way in the minds of our customers and future prospective customers. Hopefully this Sage numbering standardization brand strategy to leverage the universal Sage name accross all brands will transcend the Sage brand association and increase awareness resulting in growing market share. I also hope the warm and fuzzy Peachtree association will maintain it's peachy appeal as Sage 50 U.S. edition replaces the brand.
I am looking forward to a prosperous future marketing Sage 100 ERP, formally MAS 90 MAS 200.
